The experience
behind the thinking.

I'm Jorge Alejandro Delarbre López, a communications strategist with over 14 years building corporate reputation, managing crisis, and driving brand visibility across Latin America. My career spans agency and in-house roles, from leading communications for global multinationals to building entire communications functions from scratch in some of the region's most demanding environments.

At JeffreyGroup, one of Latin America's leading corporate communications agencies, I served as Director of Corporate Communications, providing senior counsel to accounts including Nestlé México, American Airlines, PepsiCo, Rappi, Aon, and ROADIS. Before that, I worked at LLYC, where I managed strategic communications for Walmart, Autlán, Carvajal, Marathon Petroleum, and Volvo Trucks across crisis, media, and stakeholder fronts.

My regional scope expanded significantly at vivo, where as Senior PR Manager for Latin America I led communications across Colombia, Mexico, Panama, Peru, and Chile — serving as official regional spokesperson and managing HQ alignment. During my tenure I led product launches and brand expansion efforts across the region, including vivo's entry into the Panama market.

I currently serve as Director of Communications at Tulum Country Club and PGA Riviera Maya, where I professionalized the communications infrastructure during a transition to an in-house, federated model. I institutionalized the framework by defining the brand narrative, establishing annual planning, competitive benchmarking, spokesperson strategies, and media relations. Additionally, I designed a governance model to separate editorial, operational, and commercial content flows. Operating as a sole communications professional, I also led communications for a major international golf tour event, generating pre-tournament media results that nearly tripled the prior year's full output.

What sets my approach apart is the combination of Communication Sciences and Psychology — both from UNAM — plus a Master's in Communication. That formation lets me read not just what a narrative says, but what it produces in audiences, decision-makers, and organizational culture.

TealKin is my platform for sharing the thinking, tools, and perspectives built over more than a decade at the intersection of corporate reputation, crisis management, and strategic communications.