Analysis · Critique · Inspiration
Real strategic communications cases analyzed in depth — what worked, what didn't, and why it matters for organizations navigating LATAM right now.
A 1,200-hectare luxury real estate development in Guanacaste navigates water stress, community tensions, and reputational risk — and turns it into a competitive advantage.
How do you sell ultra-luxury without becoming the villain?
A collaboration between Adidas, Someone Somewhere, and 150 Nahua artisans from Naupan turned into a viral reputational crisis — one that revealed the limits of digital activism without verification, and the weight long-form journalism still carries.
What happens when a feel-good story meets a 1.3M-follower accusation with no field work behind it?