AI · Diagnostics · Simulation
Agencies tell you they can do it. Here we show you right now. The Lab is where strategic communications and artificial intelligence intersect — real tools, built to think about the problem differently. Start with what's live. More in development.
01 · Live
LATAM · 2026
Three forces are reshaping the operating environment for organizations in Mexico: the conflict in the Strait of Hormuz, economic slowdown, and growing US pressure on the country over drug trafficking and security. This tool helps you understand your real exposure — and what communications actions to take before someone else defines the narrative for you.
Four questions · Two minutes · Personalized diagnosis by business model and sector exposure.
02 · Live
Differentiation · Voice · Positioning
Paste any institutional content — your website, press release, about page — and find out how distinctive your narrative actually is compared to others in your sector. No setup needed. Claude identifies your sector, finds real comparators, and tells you where you sound like everyone else.
Paste your content · Two minutes · Score, comparators, and exploration hints.
Run audit →03 · Live
Reputation management · Decision-making · B2C · B2B
Three fictionalized real corporate scandals. Five decisions per case. Consequences shift with every choice. The game does not tell you what is right — it shows you what you lose when you get it wrong. Built for executives and communications professionals who want to understand the logic of a crisis before living one.
Three cases · Five decisions · No right answers until the end.
Enter the simulator →04 · Live
Brand voice · Authenticity · Communication theory
A scroll-driven visual journey through the history of human connection — from the first wordless gestures to the algorithmic noise that drowns brand voices today. No text, no forms. Just a story that ends with one question: when was the last time your brand sounded like you?
Nine scenes · One scroll · No right answers, just a mirror.
Begin the journey →05 · Live
Positioning · Marketing gaps · Vulnerability
Give us your website and we'll actually visit it — like a mystery shopper. The AI reads how you really sound to a first-time visitor, benchmarks you against your sector and region, and scores your positioning, your marketing gaps, and your reputational vulnerability. Built for businesses that want the outside view before a crisis forces it.
Your real website · Eight questions · Score, findings, and a plan to start.
Run my diagnostic →06 · Live
Hostile interviews · Voice · Pressure training
An AI journalist researches your company and today's news in real time, then interviews you by voice — escalating from softball to ambush, the way real reporters do. Everything is recorded, and the debrief scores your message control, your composure, and the exact quote that would have become tomorrow's headline.
Six questions · Live research · Your voice, recorded and scored.
Enter the studio →In development
Same logic: sharp, built for professionals who don't have time to waste. Each tool demonstrates what strategic communications looks like when it's powered by AI.
Reputation Self-Assessment
Pek'Kin, A'Kin, Ha' or Sak Ha' — answer five questions and the model tells you which of the four areas is your most urgent reputational gap right now.
Coming soonMessage Frameworks
Structures for building differentiated messages by audience — press, employees, investors, government — from a single brief. No templates. Actual thinking.
Coming soonScenario Simulations
More cases, more contexts, more variables. The same logic as the Crisis Simulator applied to other high-pressure decision environments across LATAM.
Coming soon