Insights · Analysis · Perspective

Dzon.

Named after the Maya word for cenote — water that runs deep beneath the surface. Dzon is where we go beyond the headline to analyze what corporate communications, crisis, and reputation strategy actually look like in LATAM right now.

2 posts published

02

July 2026

Nine minutes

Nine minutes were enough to build a website with AI. Adapting people to that new reality seems to take more than six months. Why AI's real challenge is cultural, not technical.

Artificial Intelligence Organizational Culture Leadership
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01

May 2026

What is the place of communications?

Everything seems to be communications in organizations. But then — where does the communications professional actually fit? A reflection on the ambiguity of the role and where its real value lies.

Corporate Communications Reputation Strategy
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What we cover

Topics in Dzon.

Corporate Communications Crisis Management Reputation Strategy Stakeholder Communications AI & Communications LATAM Political Context Brand Differentiation Executive Visibility Media Strategy Internal Communications Mexico Colombia Riviera Maya